I think both creators and subscribers want/need the core of a paid newsletter to be the ongoing value and "habit", which is why most have a steady publishing cadence. My vote might be for a rotating series of options? Like I think there's a balance of how much work each option takes vs. how valuable it will be to the widest group of paid subs. My sense is that a *weekly* opening update feels too frequent from a paid sub perspective, for example (weeks might go by before you talk about an opening I play), and obviously a group coach session cadence higher than monthly is probably unreasonable from a creator perspective. You might have to play around with it, but maybe it's every month you (1) video review a paid sub game, (2) video review a contemporary GM game that you think adult improvers can learn something from (not just Magnus games but maybe like World Cup 2500 crushes 2200 stuff), (3) opening update, and (4) grab bag. And then maybe on every annual renewal, you give the sub a choice of a guide from your coaching library? Perhaps that's too prescribed but it feels like then there's a little something for everyone, avoids people churning because they get bored by one type of thing, and (potentially!) avoids burnout on your end.
Thanks JJ, good stuff. Fwiw the opening update will not be like a full on guide to a new opening, it will be an exciting bite-sized idea.
For the game review, my idea was that the review videos will be free, but you have to be a paid sub to submit your game to be considered for review. So the games would be coming from subs. I feel like this might be more interesting, as the top level games are already reviewed to death (and perhaps not really that instructive for most players).
I think both creators and subscribers want/need the core of a paid newsletter to be the ongoing value and "habit", which is why most have a steady publishing cadence. My vote might be for a rotating series of options? Like I think there's a balance of how much work each option takes vs. how valuable it will be to the widest group of paid subs. My sense is that a *weekly* opening update feels too frequent from a paid sub perspective, for example (weeks might go by before you talk about an opening I play), and obviously a group coach session cadence higher than monthly is probably unreasonable from a creator perspective. You might have to play around with it, but maybe it's every month you (1) video review a paid sub game, (2) video review a contemporary GM game that you think adult improvers can learn something from (not just Magnus games but maybe like World Cup 2500 crushes 2200 stuff), (3) opening update, and (4) grab bag. And then maybe on every annual renewal, you give the sub a choice of a guide from your coaching library? Perhaps that's too prescribed but it feels like then there's a little something for everyone, avoids people churning because they get bored by one type of thing, and (potentially!) avoids burnout on your end.
Thanks JJ, good stuff. Fwiw the opening update will not be like a full on guide to a new opening, it will be an exciting bite-sized idea.
For the game review, my idea was that the review videos will be free, but you have to be a paid sub to submit your game to be considered for review. So the games would be coming from subs. I feel like this might be more interesting, as the top level games are already reviewed to death (and perhaps not really that instructive for most players).
I like all those ideas, Nate. The monthly coaching session would be very cool, too.